One month ago, Snapchat users were shocked with a new app design. The general response to the update was horrible. People were angry and confused.
The update caused many to post their outraged reactions, creating a spiraling negative effect around Snapchat. Many articles on how people were frustrated with the app came out and contributed to the decrease in share price. The worst impact to the company happened when Kylie Jenner tweeted “Sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad,”. The day this tweet was published, Snapchat went down big. The tweet took 1 billion dollars off their market cap.
We believe the market cap decrease after Kylie Jenner’s Tweet was ridiculous. Although Kylie Jenner has a huge following, her tweet did not stop people from snapchatting. Also, after Kyle Jenner made her comment, even she continued to use the app and posts frequently.
The Snapchat update was a huge change and may have scared a few users away. However, we believe the anger towards the update has mostly vanished, and people are used to it. When the update first came out many of our friends were disappointed and turned off by the remodel. As time went on, we saw all of our friends’ disgust for the update slowly fade away. Personally, we have completely adjusted to the new design.
The negative media attention surrounding the Snapchat update didn’t translate to fewer users. Many estimates show that little to no Snapchat users left the platform following the update. The number of daily active users only decreased a fraction of a percent. In conclusion, people don’t like change, but they learn to get used to it. That’s what has and will continue to happen with Snapchat and its remodel.