Teenagers are always looking at their phone, circulating between social media networks, but do you know which platform teens use the most?
Did you guess Snapchat, Facebook, Instagram, or Twitter?
You probably did. These 4 social media platforms make up 87 percent of teens top preferred networks. However, Snapchat prevails as most popular with almost half of the teens selecting it as their top social media network.
A survey conducted in 2017 shows that 47 percent of teens prefer Snapchat as their top social media network over any other social media networks. Next was Instagram capturing 24 percent of teens. Facebook came in at 9 percent and Twitter 7 percent.
Our View: In our eyes, the statistics are spot on. Snapchat is absolutely the most common to the teenager life. Streaks, which are created by sending at least one Snapchat back and forth to your friend per day are what keep users coming back day after day. This is why Snapchat has been able to accumulate over 187 million daily active users. Stories, which are 24-hour posts, are an awesome way to keep up to date with what your friends and favorite celebrities are up to. The snap map, which shows where all of your friends are geographically, is an incredibly cool feature that Snap has created, that allows friends to locate each other. And last but not least, the discover section, which is a place where users can explore news, sports, and anything meaningful going on in the world.
Instagram is incredibly popular for teens. This is where teens usually post their best photos from their best experiences. When people post on Instagram, it is a big deal, compared to posting on Snapchat and twitter which are basically daily updates, posted more casually.
Our experiences match up with data as we see teens spending the majority of their time on these two networks.
This leaves Facebook and Twitter. Facebook, by the looks of it, has lost all hope with teenage users. We see very few teens still using Facebook as most teens are on Instagram and Snapchat. Only 3 percent of Facebook’s users are teenagers with the majority of their demographic belonging to older generations. For Facebook to increase their number of teen users they will need to make a serious change. However, it is not as bad as it sounds since many of the teenage users they are losing are going to their very own Instagram.
Although Twitter is only 7 percent of teens favorite social media platform, they are still important to the teenage life. We see Twitter as a site that is typically not used every day but more of an impulse site when you need quick updates on a matter or when you want to see what is trending. Although Twitter isn’t the number one site for teens, they definitely provide a unique platform for the uses stated above.
In conclusion, Snapchat and Instagram are running the show, capturing the majority of teens. Twitter is not as essential and appeals to a smaller amount of users. Facebook has really slowed down and has become less and less popular to the ever-changing teenager. Understanding the teenager’s favorite platforms is important because they not only make up a huge part of society but they also provide insight into the future of social media.
Disclaimer: Do not invest your own money without doing your own research, our content is not meant to convince you to buy or sell a stock, but simply to share ideas and unique viewpoints.